Qualitative Research
Focus groups, in-depth interviews and ethnographies to reveal hidden motivations.
Professional diagnosis for under $20 USD
Diagnose your marketing for under $20 USD and start growing today.
In minutes you get a personalized AI-powered diagnosis that shows you exactly what to do to attract more customers, reach new markets, and drive loyalty and repeat business.
Over 25 years listening to the voice of the customer
The market confirms it
Companies that know and understand their customers win.
67%
More success in launches*
Source: HubSpot / LATAM Market Research 2024
40%
Less risk per decision*
Source: HubSpot / LATAM Market Research 2024
45%
Crecimiento en adopción de inteligencia de mercados
Source: Statista / ESOMAR 2024–2025
Noticias de Marketing en LATAM
Top fuentes mundiales · Actualizado hoy
Social MediaeMarketer
eMarketer analiza la consolidación de TikTok Search como motor de descubrimiento para la Generación Z en LATAM
Los jóvenes en América Latina utilizan cada vez más TikTok en lugar de Google para buscar recomendaciones de productos, lugares y reseñas, retando las reglas clásicas de visibilidad.
TendenciasHubSpot Blog
HubSpot Blog detalla el auge de las soluciones omnicanal para optimizar el embudo de ventas en retail
Las marcas líderes en LATAM unifican la experiencia física y digital permitiendo compras 'Click and Collect' y programas de lealtad híbridos gestionados desde plataformas centrales.
IA & MarketingSearch Engine Journal
Search Engine Journal analiza la adopción de herramientas de IA generativa por los equipos creativos de LATAM
Cerca del 40% de las agencias y departamentos de marketing en América Latina ya incorporan asistentes de IA para ideación de copies, generación de imágenes y análisis rápido de tendencias.
Email MarketingMarketing Week
Marketing Week resalta la automatización y microsegmentación en las estrategias de Email Marketing en LATAM
A pesar de la popularidad del chat, el correo electrónico mantiene un retorno de inversión insustituible para empresas B2B y retail cuando se complementa con IA para envíos predictivos.
SEOMoz Blog
Moz Blog explica cómo optimizar para la búsqueda por voz ante el uso masivo de notas y asistentes móviles
La penetración de comandos de voz en smartphones en LATAM impulsa consultas de cola larga y lenguaje coloquial en los motores de búsqueda, transformando la arquitectura de contenidos SEO.
ContenidoContent Marketing Institute
Content Marketing Institute analiza el viraje hacia formatos de video corto educativos en español
El marketing de contenidos en LATAM experimenta una transformación profunda, donde el video vertical breve supera al blogging tradicional para captar a las nuevas generaciones de compradores.
E-commerceAdweek
Adweek detalla el auge de las redes de medios minoristas (Retail Media Networks) en América Latina
Plataformas como Mercado Ads y gigantes del retail físico aceleran el modelo Retail Media, convirtiéndose en el tercer gran pilar de la publicidad pagada en la región.
Paid AdsThink with Google
Think with Google comparte casos de éxito en first-party data tras la evolución de la privacidad digital
Think with Google explora cómo las principales marcas en LATAM estructuran plataformas de datos de clientes (CDP) para proteger la privacidad y personalizar anuncios sin depender de cookies de terceros.
Podcast
Podcast que te ayudarán a mejorar tu marketing
Conversaciones estratégicas sobre las tendencias más importantes en marketing digital. Aprende de expertos cómo transformar tu negocio.
Why do you need Market Intelligence?
Is your brand investing blindly?
1
Directionless investment
You spend budget on advertising, promotions and events without knowing if they truly connect with your customer.
2
Unknown customer
You make decisions based on assumptions, not real data about who your consumer is and what drives them.
3
Inconsistent results
Campaigns don't generate the expected impact because they're not grounded in a real understanding of the user.
100%
Proprietary methodologies
360°
360° user vision
Who we are
A Marketing Agency centered on the User
We are an agency specialized in transforming the user experience through a deep understanding of their profile, needs, fears and motivations.
We use proprietary research methodologies so your business decisions are grounded in real data, not assumptions.
25+
Over 25 years of experience
Listening to and understanding the voice of the customer
Our services
Marketing Solutions for Your Business
Where research becomes competitive advantage.
Quantitative Research
Surveys, panels and statistical analysis to validate hypotheses at scale.
Customer Profile Analysis
Building archetypes and buyer personas based on real behavioral data.
Promotional Strategies
We turn insights into actionable strategies for advertising, promotions and events.
Customer Experience (CX)
Evaluation of touchpoints and moments of truth to optimize the experience.
Strategic Consulting
Ongoing support to integrate the voice of the customer into decision-making.
Methodology
Our Approach
01
Market Intelligence
- Immersion in your business and target audience
- Application of proprietary mixed methodologies
- Extraction of actionable insights and patterns
02
Innovation & Creativity
- Translating data into clear recommendations
- Designing differentiated strategies
- Exclusive frameworks for each client
03
User Experiences
- Support in implementing strategies
- We design strategies that improve the brand–people relationship
- Measuring results
Why choose us
Where research becomes competitive advantage.
SMARTMK — Markets. Customers. Intelligent Decisions.
Over 25 years listening to the customer
We empathize with our clients' customers to uncover actionable findings and insights.
100% personalized methodologies
Exclusive frameworks developed for each client based on their industry and objectives.
Actionable insights
We deliver concrete recommendations, not just data in a table.
Measurable ROI
Every finding translates into decisions that optimize your investment.
From your first visit you can already improve your business
Your marketing diagnosis for under $20 USD awaits you
In minutes our AI analyzes your company, compares it with the best in the sector, and delivers a concrete plan to grow. For under $20 USD. Real results starting today.
Attract more customers and qualified prospects
Reach new markets with a real strategy
Improve satisfaction, repeat purchases and loyalty
Make decisions based on data, not assumptions