Qualitative Research
Focus groups, in-depth interviews and ethnographies to reveal hidden motivations.
Professional diagnosis for under $20 USD
Diagnose your marketing for under $20 USD and start growing today.
In minutes you get a personalized AI-powered diagnosis that shows you exactly what to do to attract more customers, reach new markets, and drive loyalty and repeat business.
Over 25 years listening to the voice of the customer
The market confirms it
Companies that know and understand their customers win.
67%
More success in launches*
Source: HubSpot / LATAM Market Research 2024
40%
Less risk per decision*
Source: HubSpot / LATAM Market Research 2024
45%
Crecimiento en adopción de inteligencia de mercados
Source: Statista / ESOMAR 2024–2025
Noticias de Marketing en LATAM
Top fuentes mundiales · Actualizado hoy
Paid AdsAdTech LATAM
Beehiiv abre la publicidad programática a podcasts
Beehiiv ha expandido sus capacidades permitiendo la publicidad programática en podcasts, ofreciendo nuevas vías de monetización para creadores de contenido en la región.
TendenciasMerca2.0
Tetra Pak apuesta por la innovación en el mercado de proteína
Tetra Pak está integrando capacidades de desarrollo de producto y envasado para ayudar a los fabricantes a convertir ideas en soluciones comerciales viables en el mercado de la proteína.
ContenidoMerca2.0
El reto de la comunicación gubernamental en la era digital
Expertos en marketing señalan que el mayor reto para los gobiernos actuales no es la cantidad de comunicación, sino la credibilidad ante una audiencia saturada de información.
E-commerceAdTech LATAM
Publicis refuerza su estrategia omnicanal para Walmart México
Lucas Salomón liderará PubW, la unidad de Publicis dedicada a la estrategia omnicanal de Walmart México, buscando fortalecer la presencia de la marca en todos los puntos de contacto.
Social MediaRetargeting
Social Commerce: la tendencia que dominará LATAM en 2026
El Social Commerce se consolida como un canal de ingresos principal en Latinoamérica para 2026. Las marcas deben migrar hacia estrategias de 'Social SEO' para ser descubiertas en plataformas sociales.
IA & MarketingEl Ecosistema Startup
BCG presenta modelo de Agentic Marketing para LATAM
Boston Consulting Group (BCG) ha introducido un modelo de 'Agentic Marketing' para América Latina, que utiliza IA para transformar el funnel de conversión mediante respuestas dinámicas y personalizadas.
SEO
Merca2.0
El auge de OpenAI en Google plantea retos para las marcas
El creciente interés por OpenAI en las búsquedas de Google está transformando el panorama del marketing digital. Las marcas deben adaptarse a un entorno donde la búsqueda generativa cambia la visibilidad tradicional.
Podcast
Podcast que te ayudarán a mejorar tu marketing
Conversaciones estratégicas sobre las tendencias más importantes en marketing digital. Aprende de expertos cómo transformar tu negocio.
Why do you need Market Intelligence?
Is your brand investing blindly?
1
Directionless investment
You spend budget on advertising, promotions and events without knowing if they truly connect with your customer.
2
Unknown customer
You make decisions based on assumptions, not real data about who your consumer is and what drives them.
3
Inconsistent results
Campaigns don't generate the expected impact because they're not grounded in a real understanding of the user.
100%
Proprietary methodologies
360°
360° user vision
Who we are
A Marketing Agency centered on the User
We are an agency specialized in transforming the user experience through a deep understanding of their profile, needs, fears and motivations.
We use proprietary research methodologies so your business decisions are grounded in real data, not assumptions.
25+
Over 25 years of experience
Listening to and understanding the voice of the customer
Our services
Marketing Solutions for Your Business
Where research becomes competitive advantage.
Quantitative Research
Surveys, panels and statistical analysis to validate hypotheses at scale.
Customer Profile Analysis
Building archetypes and buyer personas based on real behavioral data.
Promotional Strategies
We turn insights into actionable strategies for advertising, promotions and events.
Customer Experience (CX)
Evaluation of touchpoints and moments of truth to optimize the experience.
Strategic Consulting
Ongoing support to integrate the voice of the customer into decision-making.
Methodology
Our Approach
01
Market Intelligence
- Immersion in your business and target audience
- Application of proprietary mixed methodologies
- Extraction of actionable insights and patterns
02
Innovation & Creativity
- Translating data into clear recommendations
- Designing differentiated strategies
- Exclusive frameworks for each client
03
User Experiences
- Support in implementing strategies
- We design strategies that improve the brand–people relationship
- Measuring results
Why choose us
Where research becomes competitive advantage.
SMARTMK — Markets. Customers. Intelligent Decisions.
Over 25 years listening to the customer
We empathize with our clients' customers to uncover actionable findings and insights.
100% personalized methodologies
Exclusive frameworks developed for each client based on their industry and objectives.
Actionable insights
We deliver concrete recommendations, not just data in a table.
Measurable ROI
Every finding translates into decisions that optimize your investment.
From your first visit you can already improve your business
Your marketing diagnosis for under $20 USD awaits you
In minutes our AI analyzes your company, compares it with the best in the sector, and delivers a concrete plan to grow. For under $20 USD. Real results starting today.
Attract more customers and qualified prospects
Reach new markets with a real strategy
Improve satisfaction, repeat purchases and loyalty
Make decisions based on data, not assumptions